How you can grow your business through the principle of reciprocity.

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Have you ever heard of the principle of reciprocity? It sounds like a big and complicated term, but it’s fairly simple—people are more inclined to give you business when you offer them something that benefits them. Luckily, there are a lot of ways that real estate agents can utilize this strategy, and I truly believe you can grow your business this way. Today, I am here to explain the concept more and give you some practical examples. 

You can listen to the full video above or skip to specific topics using these timestamps: 

0:00 — Introduction 

0:20 — The principle of reciprocity 

0:35 — Testing this principle at a candy store 

1:19 — How this principle affected fast-food restaurants 

2:09 — Even servers at restaurants benefit from this 

2:57 — How real estate agents can benefit 

3:45 — How I use the principle of reciprocity, and more examples 

4:57 — What other agents from our brokerage do 

5:46 — Wrapping up

I truly believe you can benefit from utilizing the principle of reciprocity in your business. If you have any questions, don’t hesitate to reach out! Call or email me anytime, or you can sign up for a free coaching session by clicking here. I hope to hear from you soon!

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