Agents: Is investing in Zillow leads still worth your money?

Agents ask me all the time if Zillow leads are worth their investment dollars. Over the past five years, there has been an 800% increase in internet leads. The only problem is that there aren’t eight times as many buyers nowadays. That means the quality of internet leads has become watered down. Additionally, the prices for leads have been growing astronomically. So now that things have changed so drastically, are Zillow leads still a worthy investment?

Follow along in the video above or use the timestamps to navigate the discussion at your leisure:

0:00 — Introduction

2:00 — The problem with Zillow sales representatives

4:15 — Don’t spend too much money on leads

6:26 — Zillow keeps 78% of the commissions for their leads

8:24 — Final thoughts

If you have any questions about Zillow leads or would like to sign up for a one-on-one coaching session, give me a call or send me an email. I’d love to help you with your business.


  1. Matt Wielgos on July 14, 2022 at 2:47 pm

    Thank’s for the analysis, Chris. I used Zillow leads for a brief time when I started up just to get the ball rolling and deals under the belt. It accomplished that purpose. I transitioned away from them as the Zillow cut was too much to sustain long-term. Focus on providing high quality service, nurture referrals from your sphere. Keep in regular contact with past clients. Employ farming & prospecting strategies to expand your reach and business. A solid long term solution where your efforts comes back to you rather than to the Zillow corporation and it’s goals.

    • plumtree on July 14, 2022 at 3:44 pm

      That’s dead on, Matt! Thanks for sharing!

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