Here’s why you should sweat the small stuff in real estate. 

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As you build your real estate career, how can you guarantee success? There’s a lot that goes into it, but if I had to pick the most crucial factor, it would be focusing on the little things. Small, incremental improvements will add up over time to create massive success. 

It’s important to remember that small choices add up whether they’re good or bad. Just like good choices add up to success, bad choices can add up to disastrous results. The truth is that the difference between great and not so great is very small.

For instance, let’s look at baseball. The difference in batting average between someone battling in the minor leagues and someone succeeding in the majors is less than you think. It takes a minor league player just a bit more effort to make it in the majors. Similarly, someone making $1 million per year in the majors and someone signing multi-million dollar contract is tiny. 

It’s easy to do the small things that add up, but it’s also easy to ignore them. For example, you can decide to start your day with four or five prospecting calls. Another simple thing you can do is make three posts every day on social media. 

“The difference between great and not so great is smaller than you think. “

One of the biggest myths that can hurt your business is: “Just this once won’t hurt.” We’ve all probably told ourselves this before, but you have to erase this phrase from your mind. “Just this once” quickly becomes a habit, and the next thing you know, you’re ignoring the little things. 

In his book, “Atomic Habits,” James Clear compares daily habits in your life to compound interest in your bank account. Meanwhile, Jeff Olsen in “Slight Edge” uses the example of reading just 10 pages a day. That may seem like an insignificant amount, but it adds up to 10 or 12 books a year on improving your business or self-development. 

This principle applies to more than just business. If you order a Coke at lunch instead of water, it won’t matter much that day. However, if you order Coke every day, it will have a huge impact on your life. Similarly, you could eat a large meal from a fast-food restaurant at lunch or you could take a 30-minute walk. It seems small at the moment, but it adds up to something greater. 

Everyone wants to be a winner, and the truth is that winners make the effort to do the small stuff. If you have any questions about today’s topic, please call or email me. I’d love to help! 

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