Why Relationships Matter More Than Transactions
Build relationships to secure more repeat and referral business.
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If you’re trying to build a real estate business, you probably know how important repeat and referral business is. It provides you with a steady stream of clients, and you don’t even have to make cold calls or pay for lead generation. So how can you create this type of business? In my opinion, it all boils down to focusing on relationships—not transactions.
You can listen to my full explanation in the video above or skip to each topic using the timestamps provided:
0:00 — Introduction
0:35 — Why focusing on the relationship matters
2:20 — Don’t let the details of your transaction get in the way of your relationship
2:53 — An example of how I build relationships
3:18 — Find common ground unrelated to real estate
4:06 — If you create relationships, exclusive buyer contracts aren’t necessary
4:58 — If people know you like them, they’ll like you
5:24 — The danger of focusing solely on the transaction
6:22 — Focusing on relationships pays off long term
7:03 — Wrapping up today’s topic
If you have questions about today’s topic or would like a one-on-one coaching session, please call or email me. I am always willing to help!
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